Marketing Activation Specialist (SHELL Slovakia)
Our client is Shell Slovakia. Its parent company, Shell plc, is an international energy company and one of the world's leading mobility providers. Shell has been at the forefront of development and innovation in the energy industry for over 100 years, with a presence in more than 70 countries worldwide and employing over 80,000 people. In Slovakia, the company operates an extensive and modern retail station network and offers the internationally recognized Shell fuel cards. The strategic goal of the business is to transform into a customer-centric mobility retailer with a business model that is highly resilient in the era of global energy transition. To support these goals and further strengthen the local marketing team, Shell is looking for a dynamic and business-oriented professional (m/f/d) to drive its marketing activities in Slovakia.
The Marketing Activation Specialist plays a key role within the Slovak Marketing Team in delivering competitive and differentiating marketing strategies for the Fuels & Loyalty business. The primary focus is on marketing support across fuels and loyalty campaigns, managing the customer lifecycle within the loyalty program (acquisition, retention, boosting activity of existing members), and attracting new customers. In this role, you will not be expected to create raw creative content. Instead, you will be fully responsible for setting briefs, coordinating end-to-end execution, managing external agencies, and ensuring that all marketing activities make sound commercial sense and deliver targeted return on investment (ROI).
Key Tasks & Responsibilities:
- Proactively lead the preparation, execution, and coordination of BTL/ATL promotions and marketing activations
- Maintain daily contact and operational alignment with the regional Hub in Krakow, manage localized CRM deployment, handle loyalty gift logistics, and participate in ongoing IT projects
- Set complex briefs, coordinate and control external marketing agencies, identify potential errors, and manage relationships with cross-functional local teams and the Global Marketing Team
- Take responsibility for budget control related to loyalty program, manage month-end closing procedures, and handle necessary data privacy/DAG approvals
- Track and evaluate campaign effectiveness against business goals (volumes, margins, app users, ROI) while ensuring strict regulatory compliance (GDPR, HSSE)
What do we expect:
- Minimum of 5 years of professional experience in Marketing, ideally with a proven track record in Retail, FMCG, or consumer-centric industries
- University degree (at least Bachelor's level), preferably in marketing, economics, or a related commercial field
- Strong experience in running integrated marketing communications, BTL, and digital marketing campaigns, with a solid understanding of digital KPIs and data analytics
- Fluent written and spoken English (essential for daily communication with regional and global teams) and fluent Slovak (a must requirement)
- Strong business and analytical thinking with a focus on numbers and ROI; highly organized multi-tasker who can work independently; a non-conflict team player with a willingness to assist others
What we offer:
- A supportive, dynamic, and collaborative team atmosphere within a lean local organizational structure
- Gross salary starting from €2,800 / month (the final offer will depend on the candidate's professional experience and qualifications, plus attractive performance-based bonus
- Hybrid work model (approx. 50% home office / 50% office)
- A comprehensive package of standard corporate benefits, including opportunities for professional growth within a leading international energy company
If you are interested in this challenging position, we are looking forward to receiving your comprehensive application for ref.no. 111,419 (CV in English and a short CL indicating your motivation, possible date of start and desired remuneration) via email to "shell@isg.sk" or through our ISG career portal
We guarantee maximum confidentiality and discretion to all applicants throughout the entire recruitment process.